Shiseido Co., Ltd. will expand The Hair Care Adenovital Scalp Essence in the Asian market through the Professional Business Operations Division. The product contains Adenosine, which directly works on dermal hair papilla to activate a growth promoting factor essential for hair growth, according to the company. The hair care brand has been sold exclusively at select hair salons in Japan. The popular product achieved sales (shipment) of more than 700,000 units as of the end of January 2012. In the hair salon industry, a product is usually considered a hit when annual sales reach 300,000 units. In terms of deployment in Asia, Adenovital will be introduced consecutively in five countries and regions, beginning with Thailand in March 2012 followed by Hong Kong, Taiwan, Malaysia and Singapore. The product will be handled at carefully selected luxury hair salons, targeting 1,500 stores during the initial year and aiming to expand to 5,000 stores by fiscal 2013.